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The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
2
Gain-probability diagrams in consumer research
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
International journal of market research
64
(
2022
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013258007
Saved in:
3
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
4
A method for evaluating and selecting field experiment locations
Trafimow, David
;
Leonhardt, James M.
;
Niculescu, Mihai
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
Saved in:
5
Processing fluency scale development for consumer research
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
International journal of market research
63
(
2021
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10012521394
Saved in:
6
Marketing research kit for dummies
Hyman, Michael R.
;
Sierra Jeremy J.
-
2010
Persistent link: https://www.econbiz.de/10004955372
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