Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Characteristics affecting char...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Consumer behaviour
82
Konsumentenverhalten
75
International marketing
43
Internationales Marketing
38
Brand management
37
Markenführung
37
Brand image
33
Markenimage
31
Brand
25
Markenartikel
25
Designation of origin
22
Herkunftsbezeichnung
22
Theorie
20
Theory
20
Marketingmanagement
19
Measurement
19
Corporate social responsibility
18
Marketing management
17
United Kingdom
16
Corporate Social Responsibility
15
Market research
15
Messung
15
Marketing
14
Multinationales Unternehmen
13
Transnational corporation
13
Export
12
Austria
11
Europa
11
Großbritannien
11
Innovation
11
USA
11
Österreich
11
Business ethics
10
Globalization
10
Structural equation model
10
Strukturgleichungsmodell
10
Unternehmensethik
10
Deutschland
9
Europe
9
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
10
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
Bibliografie
2
Collection of articles of several authors
1
Festschrift
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
12
German
1
Author
All
Diamantopoulos, Adamantios
11
Fritz, Wolfgang
2
Fuchs, Christoph
2
Hart, Susan
2
Hildebrandt, Lutz
2
Schlegelmilch, Bodo B.
2
Bauer, András
1
Boyle, K.
1
Davvetas, Vasileios
1
Kaiser, Sebastian
1
Mathews, Brian P.
1
Reynolds, Nina
1
Salzberger, Thomas
1
Sarstedt, Marko
1
Sichtmann, Christina
1
Siguaw, Judy A.
1
Sinkovics, Rudolf R.
1
Therivel, S.
1
Wagner, Udo
1
Wilczynski, Petra
1
Winklhofer, Heidi
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Business School research series
1
Die Betriebswirtschaft : DBW
1
Europe's challenges : economic efficiency and social solidarity
1
Fundamentals of marketing research ; Vol. 1
1
Fundamentals of marketing research ; Vol. 3
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of the Academy of Marketing Science
1
SpringerLink / Bücher
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research in medium-sized UK and US firms
Schlegelmilch, Bodo B.
- In:
Industrial marketing management : the international …
15
(
1986
)
3
,
pp. 177-182
Persistent link: https://www.econbiz.de/10001027942
Saved in:
2
Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas
;
Sinkovics, Rudolf R.
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10001630775
Saved in:
3
The impact of research design characteristics on the evaluation and use of export marketing research : an empirical study
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
-
1999
Persistent link: https://www.econbiz.de/10001399375
Saved in:
4
Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios
- In:
Europe's challenges : economic efficiency and social …
,
(pp. 395-418)
.
1996
Persistent link: https://www.econbiz.de/10001292629
Saved in:
5
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P.
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
Saved in:
6
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
7
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
8
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
Saved in:
9
Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
Saved in:
10
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
