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~subject:"Marktforschung"
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Marktforschung
Relationship marketing
59
Beziehungsmarketing
55
Consumer behaviour
49
Konsumentenverhalten
44
Customer satisfaction
36
Theory
32
Theorie
31
Customer integration
28
Kundenintegration
28
Innovation
26
Kundenzufriedenheit
23
Conjoint analysis
20
Conjoint-Analyse
20
Dienstleistung
20
Services
20
Dienstleistungsqualität
18
Dienstleistungssektor
18
Market research
18
Service industry
18
Service quality
18
Brand management
16
Service innovation
16
Brand
15
Dienstleistungsmanagement
15
Markenführung
15
Service management
15
Social Web
15
Social web
15
Value creation
15
Betriebliche Wertschöpfung
14
Brand image
14
Experiment
14
Marketing
14
Markenartikel
13
Markenimage
13
Sweden
12
Bibliometrics
11
Bibliometrie
11
Customer experience
11
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English
18
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Gustafsson, Anders
15
Herrmann, Andreas
11
Huber, Frank
11
Brodie, Roderick J.
3
Bonfrer, Andre
1
Di Benedetto, C. Anthony
1
Ghanbarpour, Tohid
1
Kristensson, Per
1
Lindgreen, Adam
1
Löfgren, Martin
1
McColl-Kennedy, Janet R.
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Naudé, Peter
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Soutar, Geoffrey N.
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Witell, Lars
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Conjoint measurement : methods and applications
3
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of forecasting
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Journal of service management
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ECONIS (ZBW)
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Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
2
Editorial: how to build great research groups
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012107661
Saved in:
3
Research performance of Australian and New Zealand marketing academics : achieving rigor and relevance: editorial
Brodie, Roderick J.
;
Soutar, Geoffrey N.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 273-277
Persistent link: https://www.econbiz.de/10013435314
Saved in:
4
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
5
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
6
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
7
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
8
Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders
(
ed.
)
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001781069
Saved in:
9
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-46)
.
2001
Persistent link: https://www.econbiz.de/10001690251
Saved in:
10
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
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