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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
61
Konsumentenverhalten
54
Elderly people
22
Ältere Menschen
22
Older consumers
17
Life course
16
Lebensverlauf
15
Malaysia
12
USA
12
Market segmentation
11
United States
11
Marktforschung
9
Market research
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Verbraucher
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Marketing management
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Materialism
7
Family
6
Marketingmanagement
6
Vereinigte Staaten
6
life course
6
Age group
5
Age groups
5
Aging population
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Alternde Bevölkerung
5
Altersgruppe
5
Compulsive buying
5
Familie
5
Kaufsucht
5
Marketing
5
Marketing strategy
5
Materialismus
5
Advertising effects
4
Beziehungsmarketing
4
Consumers
4
Financial services
4
Gerontographics
4
Relationship marketing
4
Satisfaction
4
Socialization
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English
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Moschis, George P.
5
Bovell, Leah
1
Friend, Scott B.
1
Mathur, Anil
1
Thuckavadee Sthienrapapayut
1
Weaver, S. Todd
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Services marketing quarterly
1
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ECONIS (ZBW)
5
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1
Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P.
-
1996
Persistent link: https://www.econbiz.de/10014385597
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2
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
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3
Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.
;
Weaver, S. Todd
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
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4
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
5
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
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