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One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley; Lee, Seung Hwan Mark - In: Journal of fashion marketing and management 26 (2022) 2, pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
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Essential item purchases during COVID-19 : a cluster analysis of psychographic traits
Ng, Pearlyn; Quach, Xuan; Fares, Omar H.; Mohan, Myuri; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 579-600
Persistent link: https://www.econbiz.de/10013415459
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Why tourists choose Airbnb : a motivation-based segmentation study
Guttentag, Daniel; Smith, Stephen L. J.; Potwarka, Luke; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 3, pp. 342-359
Persistent link: https://www.econbiz.de/10011915410