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The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de; Sprott, David E.; Herrmann, Andreas; … - In: Journal of retailing 92 (2016) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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The customizing consumer : shedding light on personality- and context-related factors that influence consumers’ decision making
Bellis, Emanuel de - 2015
Persistent link: https://www.econbiz.de/10011771181
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Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
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One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska; Görgen, Jonas; Bellis, Emanuel de; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 823-840
Persistent link: https://www.econbiz.de/10014451296