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Measurement
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
17
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15
Dienstleistung
12
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10
Service quality
10
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Dienstleistungsqualität
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Parasuraman, A.
4
Zeithaml, Valarie A.
3
Berry, Leonard L.
2
Malhotra, Arvind
1
Marshall, Roger
1
Reday, Peter A.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
MSI reports : working paper series
1
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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1
Servqual: a multiple-item scale for measuring customer perceptions of service quality
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Berry, Leonard L.
-
1986
Persistent link: https://www.econbiz.de/10000767760
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2
Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Berry, Leonard L.
-
1994
Persistent link: https://www.econbiz.de/10000896544
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3
E-S-Qual : a multiple-item scale for assessing electronic service quality ; Report No. 04-112
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Malhotra, Arvind
- In:
MSI reports : working paper series
(
2004
)
3
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002566757
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4
An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople
Reday, Peter A.
;
Marshall, Roger
;
Parasuraman, A.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 838-844
Persistent link: https://www.econbiz.de/10003893197
Saved in:
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