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1
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
2
Estimation of Willingness-to-Pay :
Theory
,
Measurement
, Application
Breidert, Christoph
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520797
Saved in:
3
Brand equity
measurement
with GfK price challenger
Höfer, Björn
;
Bosch, Volker
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 21-39
Persistent link: https://www.econbiz.de/10003747237
Saved in:
4
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas
;
Bijmolt, Tammo H. A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
Saved in:
5
theory
and
measurement
of a central target construct in international public relations and public diplomacy
Buhmann, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011517647
Saved in:
6
Measuring willingness to pay : a comparative method of valuation
He, Sharlene
;
Anderson, Eric T.
;
Rucker, Derek D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 50-68
Persistent link: https://www.econbiz.de/10014582917
Saved in:
7
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
8
How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
Saved in:
9
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
10
Markenwertmessung mit dem GFK Challenger
Höfer, Björn
;
Bosch, Volker
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10003357937
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