How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Klaus M. Miller, Reto Hofstetter, Harley Krohmer, and Z. John Zhang
| Year of publication: |
2011
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|---|---|
| Authors: | Miller, Klaus Matthias ; Hofstetter, Reto ; Krohmer, Harley ; Zhang, Z. John |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 172-184
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| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Messung | Measurement | Conjoint-Analyse | Conjoint analysis | Preismanagement | Pricing strategy | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858627