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Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca; Rinallo, Diego - In: Strategic market creation : a new perspective on …, (pp. 97-123). 2008
Persistent link: https://www.econbiz.de/10003732334
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The evolution of trade show systems : lessons from Europe
Golfetto, Francesca; Rinallo, Diego - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 42-66). 2015
Persistent link: https://www.econbiz.de/10010532528
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Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego; Bathelt, Harald; Golfetto, Francesca - In: Industrial marketing management : the international … 61 (2017), pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
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Exploring visitor experiences at trade shows
Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca - In: The journal of business & industrial marketing 25 (2010) 4, pp. 249-258
Persistent link: https://www.econbiz.de/10003976049
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Exploring the knowledge strategies of temporary cluster organizers : a longitudinal study of the EU fabric industry trade shows (1986 - 2006)
Rinallo, Diego; Golfetto, Francesca - In: Economic geography 87 (2011) 4, pp. 453-476
Persistent link: https://www.econbiz.de/10015099743