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Messung
Consumer behaviour
54
Konsumentenverhalten
48
Brand image
30
International marketing
30
Markenimage
28
Brand management
27
Internationales Marketing
27
Markenführung
27
Brand
21
Designation of origin
21
Herkunftsbezeichnung
21
Markenartikel
21
Theorie
20
Theory
20
Measurement
17
Market research
13
Marktforschung
11
Export
10
Structural equation model
10
Strukturgleichungsmodell
10
United Kingdom
10
Marketing
9
Großbritannien
8
Marketing management
8
Marketingmanagement
8
Advertising effects
5
Emotion
5
Market segmentation
5
Partial least squares
5
Personality psychology
5
Persönlichkeitspsychologie
5
Rules of origin
5
Scientific method
5
Ursprungsregeln
5
Werbewirkung
5
Wissenschaftliche Methode
5
structural equation modeling
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C-OAR-SE
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Diamantopoulos, Adamantios
13
Riefler, Petra
5
Sarstedt, Marko
3
Fuchs, Christoph
2
Salzberger, Thomas
2
Babin, Barry J.
1
Baumgartner, Hans
1
Baumgartner, Petra
1
De Nisco, Alessandro
1
Kaiser, Sebastian
1
Roth, Katharina P.
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Wilczynski, Petra
1
Wilken, Robert
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Journal of business research : JBR
5
Measurement and research methods in international marketing
2
British journal of management : BJM
1
Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Journal of destination marketing & management : JDMM
1
Journal of the Academy of Marketing Science
1
Service business : an international journal
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ECONIS (ZBW)
13
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1
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10
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1
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
2
Consumer cosmopolitanism : review and replication of the CYMYC scale
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10003839872
Saved in:
3
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
4
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
5
Formative Indikatoren : einige Anmerkungen zu ihrer Art, Validität und Multikollinearität
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Journal of business economics : JBE
78
(
2008
)
11
,
pp. 1183-1196
Persistent link: https://www.econbiz.de/10003774564
Saved in:
6
Advancing formative measurement models
Diamantopoulos, Adamantios
;
Riefler, Petra
;
Roth, …
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1203-1218
Persistent link: https://www.econbiz.de/10003784748
Saved in:
7
Special issue : Formative indicators
Diamantopoulos, Adamantios
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003784946
Saved in:
8
Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
Saved in:
9
Measuring experienced emotions during service recovery encounters : construction and assessment of the ESRE scale
Schoefer, Klaus
;
Diamantopoulos, Adamantios
- In:
Service business : an international journal
2
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003692368
Saved in:
10
Selecting single items to measure doubly concrete constructs : a cautionary tale
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3159-3167
Persistent link: https://www.econbiz.de/10011507966
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