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Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.; Reynolds, Kristy E.; Franke, George R. - In: Journal of marketing theory and practice 21 (2013) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10009729478
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Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.; Preacher, Kristopher J.; Lee, Nick; … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451
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Proportional structural effects of formative indicators
Franke, George R.; Preacher, Kristopher J.; Rigdon, … - In: Journal of business research : JBR 61 (2008) 12, pp. 1229-1237
Persistent link: https://www.econbiz.de/10003784755
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Comparing reflective and formative measures : new insights from relevant simulations
Chang, Woojung; Franke, George R.; Lee, Nick - In: Journal of business research : JBR 69 (2016) 8, pp. 3177-3185
Persistent link: https://www.econbiz.de/10011507972