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Messung
Consumer behaviour
20
Konsumentenverhalten
19
Sports marketing
14
Sportmarketing
12
Sport
10
Sports
10
USA
8
Professional sports
7
Profisport
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United States
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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Advertising effects
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Ball game
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Ballsport
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Motivation
3
Werbewirkung
3
spectator motives
3
Arbeitsgruppe
2
BIRGing
2
Brand
2
Brand image
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Cultural factors
2
Cultural identity
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Cultural value orientation
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Customer satisfaction
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Dienstleistungsqualität
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Ethnic minorities
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Experiment
2
Gewalt
2
Individualism and collectivism
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Markenartikel
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Markenimage
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Measurement
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Niche marketing strategy
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Dwyer, Brendan
1
Greenhalgh, Greg
1
Greenwell, T. Christopher
1
LeCrom, Carrie W.
1
Mahony, Daniel F.
1
Park, Seong Hee
1
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
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2
The measurement of sport fan exploratory curiosity
Park, Seong Hee
;
Mahony, Daniel F.
;
Greenwell, T. …
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 434-455
Persistent link: https://www.econbiz.de/10008656372
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