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Online shopping in Mexico : exploring the promising and challenging panorama
Treviño, Teresa; Morton, Flor - In: Mexican business culture : essays on tradition, ethics, …, (pp. 166-182). 2016
Persistent link: https://www.econbiz.de/10011479848
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Using customer analytics to succeed : the case of Mexican SMEs
Zapta-Cantú, Laura; Treviño, Teresa; Morton, Flor - In: Business intelligence and analytics in small and medium …, (pp. 13-24). 2020
Persistent link: https://www.econbiz.de/10012161762
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Understanding the passion of soccer for Mexican consumers
Castaño, Raquel; Núñez, Sandra; Sánchez, Marijose - In: International journal of leisure and tourism marketing … 1 (2009/10) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10003970562
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Understanding technolgoy adoption processes of Low-Income Consumers
Castaño, Raquel; Lozano, Gerardo; Martinez, Raúl; … - In: International journal of business competition and … 2 (2012) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10009427478
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Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
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Consumer behaviour and coping strategies in an economic crisis : evidence from Mexico
Castaño, Raquel; Parra, Isabella A.; Zavala, Alba María - In: International journal of business competition and … 1 (2011) 4, pp. 332-345
Persistent link: https://www.econbiz.de/10009160976
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Wine consumption in new and expert consumers : the case of Mexico
Castaño, Raquel; Martinez, Josefina; Morales, Ricardo - In: International journal of leisure and tourism marketing … 4 (2014/15) 1, pp. 50-62
Persistent link: https://www.econbiz.de/10010498878
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Cross-border shopping: family narratives
Castaño, Raquel; Perez, María Eugenia; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10003940033
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Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy
González, Eva M.; Felix, Reto; Carrete, Lorena; … - In: Journal of marketing theory and practice 23 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011312660
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Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra; Castaño, Raquel - In: Business analytics and cyber security management in …, (pp. 183-194). 2017
Persistent link: https://www.econbiz.de/10011586342