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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.; Wang, Valerie Lynette; Wang, Yong Jian - In: Marketing intelligence & planning 30 (2012) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
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Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
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An emic approach to organizational citizenship behavior of Mexican professionals
Baeza, Miguel A.; Wang, Yong Jian - In: The journal of management development 34 (2015) 8, pp. 1031-1018
Persistent link: https://www.econbiz.de/10011342300
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Analyzing organizational citizenship behavior in Mexico : a collectivist perspective
Baeza, Miguel A.; Wang, Yong Jian; Wang, Valerie Lynette - In: Global business and organizational excellence : a … 37 (2017) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011780264
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Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.; Chapa, Sindy - In: Journal of marketing communications 16 (2010) 1/2, pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
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Rethinking flow : qualitative insights from Mexican cross-border shopping
Hernandez, Monica D.; Vicdan, Handan - In: The international review of retail, distribution and … 24 (2014) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10010366987