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Mitarbeiterbindung
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Asia Pacific journal of marketing and logistics
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What's in a relationship? : affective commitment, bonding and the tertiary first year experience ; a student and faculty perspective
Bowden, Jana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 428-451
Persistent link: https://www.econbiz.de/10009776155
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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