Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Smartphones impact all stages of the customer journey and digitize consumers' offline search by providing access to product information anywhere and at any time. However, very little is known about how smartphones impact the way consumers search for product information when shopping for offline...