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The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Roy, Subhadip
;
Sethuraman, Raj
;
Saran, Rashmita
- In:
International journal of retail & distribution management
44
(
2016
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10011515595
Saved in:
2
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
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