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Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan; Contreras, Luis Ortega - In: Journal of fashion marketing and management 20 (2016) 3, pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
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Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan; Blazquez Cano, Marta - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
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7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies
Alexander, Bethan; Bain, Jessie Kaitlin - In: Multi-channel marketing, branding and retail design : …, (pp. 163-192). 2016
Persistent link: https://www.econbiz.de/10015366177
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Change in technology-enabled omnichannel customer experiences in-store
Alexander, Bethan; Kent, Anthony - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169724
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The role of immersive spaces on the customer experience : an exploration of fashion metaverses
Alexander, Bethan; Blazquez Cano, Marta; Chrimes, Courtney - 2025
Persistent link: https://www.econbiz.de/10015373139
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Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna; Lecki, Natascha Katharina; Lebcir, Mohamed - In: The journal of product & brand management 24 (2015) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10011378288