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~subject:"Motivation"
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Motivation
Consumer behaviour
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Sports marketing
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Sport
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Sports
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spectator motives
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Arbeitsgruppe
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Individualism and collectivism
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Kulturelle Identität
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Greenwell, T. Christopher
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Mahony, Daniel F.
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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The measurement of sport fan exploratory curiosity
Park, Seong Hee
;
Mahony, Daniel F.
;
Greenwell, T. …
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 434-455
Persistent link: https://www.econbiz.de/10008656372
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2
Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive
Andrew, Damon P. S.
;
Koo, Gi-yong
;
Hardin, Rob
; …
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10003816826
Saved in:
3
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
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