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Cross-media synergy : explorin...
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Multimedia
Advertising effects
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JMM : the international journal on media management
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Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
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