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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
47
Konsumentenverhalten
42
International marketing
22
Corporate social responsibility
20
Brand management
19
Markenführung
19
Internationales Marketing
18
Marketingmanagement
17
Corporate Social Responsibility
15
Marketing management
15
Transnational corporation
15
Europa
14
USA
13
Ethics
12
Marketing
12
Europe
11
Markenartikel
11
Brand
10
Business ethics
10
United Kingdom
10
Unternehmensethik
10
Austria
9
Brand image
9
Innovation
9
United States
9
Österreich
9
Markenimage
8
Deutschland
6
Ethik
6
Germany
6
Globalization
6
Ausländische Tochtergesellschaft
5
Automotive industry
5
China
5
Consumer behavior
5
Corporate headquarters
5
Cultural identity
5
Foreign subsidiary
5
Großbritannien
5
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7
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3
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3
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English
14
German
1
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Schlegelmilch, Bodo B.
13
Ambos, Björn
9
Nell, Phillip C.
6
Ambos, Tina C.
2
Brenner, Barbara
2
Gruber, Verena
2
Andersson, Ulf
1
Behnam, Michael
1
Diamantopoulos, Adamantios
1
Lehrer, Mark
1
Schlegelmilch, Bodo
1
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Diversity in European marketing : text and cases
1
Dynamics of globalization : location-specific advantages or liabilities of foreignness?
1
European journal of international management : EJIM
1
International marketing review
1
Internationale Management-Beratung : Tagungsband zur Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Journal of knowledge management
1
Journal of world business : JWB
1
Long range planning : LRP ; international journal of strategic management
1
Management international review : mir ; journal of international business
1
Strategic management journal
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WU case series / Wirtschaftsuniversität Wien
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ECONIS (ZBW)
15
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1
MNEs' regional headquarters and their CSR agenda in the African context
Gruber, Verena
;
Schlegelmilch, Bodo B.
- In:
International marketing review
32
(
2015
)
5
,
pp. 576-602
Persistent link: https://www.econbiz.de/10011507120
Saved in:
2
Internationale Management-Beratung in Großbritannien
Schlegelmilch, Bodo B.
- In:
Internationale Management-Beratung : Tagungsband zur …
,
(pp. 221-242)
.
1991
Persistent link: https://www.econbiz.de/10001278590
Saved in:
3
Evolution of organisational structure and capabilities in internationalising banks : the CEE operations of Unicredit's Vienna office
Ambos, Tina C.
;
Schlegelmilch, Bodo B.
;
Ambos, Björn
; …
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
5/6
,
pp. 633-653
Persistent link: https://www.econbiz.de/10003930847
Saved in:
4
The MNC as an externally embedded organization : an investigation of embeddedness overlap in local subsidiary networks
Nell, Phillip C.
;
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 497-505
Persistent link: https://www.econbiz.de/10009373586
Saved in:
5
Innovation in multinational firms: does cultural fit enhance performance?
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Management international review : mir ; journal of …
48
(
2008
)
2
,
pp. 189-206
Persistent link: https://www.econbiz.de/10003677158
Saved in:
6
Managing knowledge in international consulting firms
Ambos, Tina C.
;
Schlegelmilch, Bodo B.
- In:
Journal of knowledge management
13
(
2009
)
6
,
pp. 491-508
Persistent link: https://www.econbiz.de/10003916585
Saved in:
7
The benefits of hierarchy? : exploring the effects of regional headquarters in multinational corporations
Nell, Phillip C.
;
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Dynamics of globalization : location-specific …
,
(pp. 85-106)
.
2011
Persistent link: https://www.econbiz.de/10009160428
Saved in:
8
Inside the NIKE matrix
Brenner, Barbara
;
Schlegelmilch, Bodo B.
;
Ambos, Björn
-
2013
Persistent link: https://www.econbiz.de/10010437340
Saved in:
9
Competitive advantage from exposure to multiple national environments : the induced internationalisation of 'born-multidomestic' firms
Lehrer, Mark
;
Schlegelmilch, Bodo B.
;
Behnam, Michael
- In:
European journal of international management : EJIM
3
(
2009
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10003825202
Saved in:
10
Innovation and control in the multinational firm: a comparison of political and contingency approaches
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Strategic management journal
28
(
2007
)
5
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003443035
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