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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
27
International marketing
26
Konsumentenverhalten
26
Relationship marketing
26
Beziehungsmarketing
25
Lieferkette
25
Supply chain
25
Theorie
22
Theory
22
Einzelhandel
20
Lieferantenmanagement
20
Retail trade
20
Supplier relationship management
20
Internationales Marketing
19
New product development
13
Produktentwicklung
13
Transnational corporation
13
USA
12
United States
12
Knowledge management
11
Innovation
10
Marketing management
10
Marketingmanagement
10
Institutional economics
9
Inter-firm cooperation
9
Unternehmenskooperation
9
Wissensmanagement
9
Brand management
8
Distribution channel
8
Globalization
8
Institutionenökonomik
8
Standardization
8
Welt
8
World
8
Innovation management
7
Innovationsmanagement
7
Logistics
7
Markenführung
7
Market entry
7
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English
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Griffith, David A.
11
Cavusgil, S. Tamer
3
Chandra, Aruna
3
Lee, Hannah S.
2
Ryans, John K.
2
Crespo, Cátia Fernandes
1
Cui, Anna Shaojie
1
Dabic, Marina
1
Deligonul, Z. Seyda
1
Dimitrova, Boryana V.
1
Esmark, Carol L.
1
Fealey, Tim
1
Gligor, David M.
1
Griffith, David
1
Gölgeci, Ismail
1
Hult, G. Tomas M.
1
Lages, Luis Filipe
1
Lewin, Arie Y.
1
Myers, Matthew B.
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Journal of international marketing
3
New directions in international advertising research
2
International business review : the official journal of the European International Business Academy
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International marketing ; Vol. 3
1
International marketing ; Vol. VI
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of world business : JWB
1
Thought leadership in advancing international business research
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ECONIS (ZBW)
13
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1
Building international business theory : a grounded theory approach
Gligor, David M.
;
Esmark, Carol L.
;
Gölgeci, Ismail
- In:
Journal of international business studies : JIBS ; an …
47
(
2016
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10011430267
Saved in:
2
The role of communication competencies in international business relationship development
Griffith, David A.
-
2008
Persistent link: https://www.econbiz.de/10003657634
Saved in:
3
The association between process and program advertising standardization : an illustration of US multinationals operating in India
Chandra, Aruna
;
Griffith, David A.
;
Ryans, John K.
- In:
New directions in international advertising research
,
(pp. 67-83)
.
2002
Persistent link: https://www.econbiz.de/10001785298
Saved in:
4
The performance effects of vertical and horizontal subsidiary knowledge outflows in multinational corporations
Crespo, Cátia Fernandes
;
Griffith, David A.
;
Lages, …
- In:
International business review : the official journal of …
23
(
2014
)
5
,
pp. 993-1007
Persistent link: https://www.econbiz.de/10010405497
Saved in:
5
The study of fit in international business research : methodological and substantive issues
Myers, Matthew B.
;
Griffith, David A.
- In:
Thought leadership in advancing international business …
,
(pp. 230-246)
.
2008
Persistent link: https://www.econbiz.de/10003751318
Saved in:
6
The influence of market and cultural environment factors on technology transfer between foreign MNCs and local subsidiaries : a Croatian illustration
Cui, Anna Shaojie
;
Griffith, David A.
;
Cavusgil, S. Tamer
; …
- In:
Journal of world business : JWB
41
(
2006
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10003332552
Saved in:
7
Rigor in international business research : a review and methodological recommendations
Cavusgil, S. Tamer
;
Deligonul, Z. Seyda
;
Griffith, David A.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 229-246)
.
2008
Persistent link: https://www.econbiz.de/10003774166
Saved in:
8
Strategically employing natural channels in an emerging market
Griffith, David A.
;
Chandra, Aruna
;
Fealey, Tim
-
2006
Persistent link: https://www.econbiz.de/10003411039
Saved in:
9
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
10
Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.
;
Lee, Hannah S.
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
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