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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Toward the institutionalization of macromarketing : sustainable enterprise, sustainable marketing, sustainable development, and the sustainable society
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 404-411
Persistent link: https://www.econbiz.de/10009692955
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Grounding supply chain management in resource-advantage theory : in defense of a resource-based view of the firm
Hunt, Shelby D.; Davis, Donna F. - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 14-20
Persistent link: https://www.econbiz.de/10009549696
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Purchasing, supply chain management and sustained competitive advantage : the relevance of resource-based theory
Barney, Jay B. - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 3-6
Persistent link: https://www.econbiz.de/10009549700