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~subject:"Nachhaltigkeit"
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Chapter 12 Corporate Brand Com...
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Nachhaltigkeit
Brand management
32
Markenführung
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Consumer behaviour
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Brand
15
Brand image
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Markenimage
15
Innovation
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Firmenimage
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India
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Nachhaltige Entwicklung
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Sustainable development
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Indien
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Multinationales Unternehmen
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Lieferantenmanagement
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Supplier relationship management
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Schwellenländer
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Corporate culture
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Inter-firm cooperation
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Loyalty
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Poverty reduction
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Reputation
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Unternehmenskooperation
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Armutsbekämpfung
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Artificial intelligence
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Gupta, Suraksha
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Czinkota, Michael R.
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Irani, Zahir
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Ozdemir, Sena
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
1
Thunderbird international business review
1
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ECONIS (ZBW)
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Special issue on integrating marketing and operations for business sustainability
Gupta, Suraksha
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010359354
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2
Business sustainability through successful integration of marketing and operations
Gupta, Suraksha
;
Rudd, John
;
Lee, Nick
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10010359392
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3
Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
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4
Innovation in sustainability initiatives through reverse channels
Gupta, Suraksha
;
Czinkota, Michael R.
;
Ozdemir, Sena
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 233-243
Persistent link: https://www.econbiz.de/10012196298
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5
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
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