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An investigation into multidim...
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Netherlands
Consumer behaviour
82
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82
Theorie
72
Theory
72
Market research
28
Marktforschung
28
Marketing
27
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22
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20
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Kundenbindungsprogramm
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Bijmolt, Tammo H. A.
7
Wedel, Michel
6
Boter, Jaap
2
DeSarbo, Wayne
2
Rouwendal, Jan
2
Brus, Britta
1
Böckenholt, U.
1
Chatterjee, Rabikar
1
Claassen, Wilma
1
Kim, Juyoung
1
Krijnen, Wim
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Langley, David J.
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Leeflang, Peter
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Ortt, Roland
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Paas, Leonard J.
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Pals, Nico
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Fundamentals of marketing research ; Vol. 6
3
Economisch statistische berichten : ESB
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of cultural economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
10
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1
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
2
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
Saved in:
3
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
4
Determinants of social contagion during new product adoption
Langley, David J.
;
Bijmolt, Tammo H. A.
;
Ortt, Roland
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
4
,
pp. 623-638
Persistent link: https://www.econbiz.de/10009561555
Saved in:
5
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
Saved in:
6
Acquisition patterns of financial products : a longitudinal investigation
Paas, Leonard J.
;
Bijmolt, Tammo H. A.
;
Vermunt, Jeroen K.
- In:
Journal of economic psychology : research in economic …
28
(
2007
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10003580611
Saved in:
7
Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.
;
Claassen, Wilma
;
Brus, Britta
- In:
Journal of consumer policy : consumer issues in law, …
21
(
1998
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
Saved in:
8
Marktsegmentatie achterhaald?
Wedel, Michel
;
Böckenholt, U.
- In:
Economisch statistische berichten : ESB
85
(
2000
),
pp. 1044-1046
Persistent link: https://www.econbiz.de/10001537527
Saved in:
9
Employing travel time to compare the value of competing cultural organizations
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
- In:
Journal of cultural economics
29
(
2005
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10002708439
Saved in:
10
Employing travel costs to compare the use value of competing cultural organization
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
-
2004
Persistent link: https://www.econbiz.de/10003267227
Saved in:
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