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Today's practice of brand placement and the industry behind it
Smit, Edith; Reijmersdal, Eva A. van; Neijens, Peter - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
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It's all about catching the reader's attention
Smit, Edith; Neijens, Peter; Stuurman, Marijntje - In: International advertising and communication : current …, (pp. 43-68). 2006
Persistent link: https://www.econbiz.de/10003378100
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Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith; Neijens, Peter - In: Advertising and communication : proceedings 4th …, (pp. 55-60). 2005
Persistent link: https://www.econbiz.de/10003353599
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How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van; Smit, Edith; Neijens, Peter - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
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Brand relationship quality why relationships between consumers and their brands differ
Smit, Edith; Tolboom, Maarten; Bronner, Fred - In: Advertising and communication : proceedings 4th …, (pp. 120-129). 2005
Persistent link: https://www.econbiz.de/10003353716
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Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong; Voorveld, Hilde; Boerman, Sophie C. - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
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Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Voorveld, Hilde; Smit, Edith G.; Neijens, Peter C.; … - In: Journal of advertising research 56 (2016) 4, pp. 385-400
Persistent link: https://www.econbiz.de/10011628615