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~subject:"Nischenstrategie"
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Nischenstrategie
Consumer behaviour
19
Konsumentenverhalten
18
Sports marketing
15
Sportmarketing
13
Sport
10
Sports
10
USA
8
Professional sports
7
Profisport
7
United States
7
Advertising effects
4
Brand management
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
Ball game
3
Ballsport
3
Motivation
3
Sponsoring
3
Sponsorship
3
spectator motives
3
Arbeitsgruppe
2
BIRGing
2
Brand
2
Brand image
2
Cultural factors
2
Cultural identity
2
Cultural value orientation
2
Ethnic minorities
2
Experiment
2
Gewalt
2
Individualism and collectivism
2
Kulturelle Identität
2
Markenartikel
2
Markenimage
2
Measurement
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Messung
2
Niche marketing strategy
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English
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Greenhalgh, Greg
2
Greenwell, T. Christopher
1
Martin, Tiesha
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Smith, Allison
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
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What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
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2
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
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