Similar Search Results

Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior

Zhang, Xiaoling - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2073-2090

Persistent link: https://www.econbiz.de/10013552969

Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah

Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014236947

Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type

Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299

Persistent link: https://www.econbiz.de/10014430228

Effect of social media marketing on online travel purchase behavior post-COVID-19 : mediating role of brand trust and brand loyalty

Azhar, Mohd; Husain, Rehan; Hamid, Sheeba; Rahman, Mohd … - In: Future Business Journal 9 (2023), pp. 1-13

The present study intends to unleash the influence of social media marketing (SMM) on purchase intention (PI), brand … trust (BT) and brand loyalty (BL) in the setting of online travel booking websites. It also analyses the mediating effect of …

Persistent link: https://www.econbiz.de/10014373762

Coping mechanism beyond brand forgiveness : do individual personality traits matter among online shoppers?

Seth, Upasana; Soch, Harmeen - In: The journal of product & brand management 33 (2024) 6, pp. 633-653

Persistent link: https://www.econbiz.de/10015165224

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

Transforming visitors into members in online brand communities : evidence from China

Zhou, Zhimin; Wu, Jane Peihsun; Zhang, Qiyuan; Xu, Shen - In: Journal of business research : JBR 66 (2013) 12, pp. 2438-2443

Persistent link: https://www.econbiz.de/10010211316