Huang, Jianxiong; Boh, Wai Fong; Goh, Kim Huat - 2014
This article examines how the sentiment embedded in online comments (i.e. valence) and the quantity of comments (i.e. volume) available on a movie influence the movie’s box office receipts. We tracked over 1500 sources of online expert and consumer reviews for cinematic movies released for an...