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The concept of flow in online consumer behavior

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Purchasing through social platforms with buy buttons : a basic hierarchical sequence

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Online consumption motivations : an integrated theoretical delimitation and refinement based on qualitative analyses

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Hedonic motivations in online consumption behaviour

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: International journal of business environment : IJBE 8 (2016) 2, pp. 121-151

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Utilitarian motivations in online consumption : dimensional structure and scales

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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023

Gázquez-Abad, Juan Carlos (ed.); … - International Conference on Advances in National Brand … - 2023

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand...

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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

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Flow and consumer behavior in an online supermarket

Morales-Solana, Doris; Esteban-Millat, Irene; Alegret … - In: Advances in National Brand and Private Label Marketing …, (pp. 65-73). 2018

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Experiences in consumer flow in online supermarkets

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Retail promotional communication : the comparative effectiveness of print versus online

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