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An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia; Skiera, Bernd; Stepanchuk, Tanja; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
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Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
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An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
Abou Nabout, Nadia - 2014
Many advertisers hire agencies to run their search engine marketing campaigns; increasingly, they are using innovative performance-based compensation plans, in which they pay the agency a fee for each conversion (i.e., acquired customer) but require the agency to pay all search engine marketing...
Persistent link: https://www.econbiz.de/10013067664
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Exploring price elasticity to optimize posted prices in e-commerce
Funk, Burkhardt - In: E-Business and telecommunications : 6th international …, (pp. 71-81). 2011
Persistent link: https://www.econbiz.de/10009152399
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A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914