Dikcius, Vytautas; Adomaviciute-Sakalauske, Karina; … - In: Organizations and markets in emerging economies 15 (2024) 1, pp. 74-89
The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a ntecedents of online store loyalty; however,...
