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Assessing hotel-related smartphone apps using online reviews

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How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers?

Wang, Dan; Shen, Ching-Cheng; Loverio, Jennifer Pasion - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11

Purpose This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015358642