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~subject:"Online retailing"
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Online retailing
Consumer behaviour
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Spain
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E-commerce
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Electronic Commerce
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Innovationsakzeptanz
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Online-Handel
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Online-Marketing
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Betriebliches Informationssystem
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Beziehungsmarketing
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Viral marketing
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Virales Marketing
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Advertising effects
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Airline
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Confidence
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Electronic commerce
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Electronic data interchange
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Elektronischer Datenaustausch
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Fluggesellschaft
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Social web
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Vertrauen
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Werbewirkung
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B-to-B-Marketing
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Hernández Ortega, Blanca
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Blasco-Arcas, Lorena
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Jimenez, Julio
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Jiménez Martínez, Julio
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Martín, M. José
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Journal of business research : JBR
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Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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Don't believe strangers : online consumer reviews and the role of social psychological distance
Hernández Ortega, Blanca
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10011813468
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2
When the performance comes into play : the influence of positive online consumer reviews on individuals' post-consumption responses
Hernández Ortega, Blanca
- In:
Journal of business research : JBR
113
(
2020
),
pp. 422-435
Persistent link: https://www.econbiz.de/10012230515
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3
Customer behavior in electronic commerce : the moderating effect of e-purchasing experience
Hernández Ortega, Blanca
;
Jimenez, Julio
;
Martín, M. José
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 964-971
Persistent link: https://www.econbiz.de/10008652160
Saved in:
4
Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 457-475
Persistent link: https://www.econbiz.de/10010231566
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