Data analytics has become an increasingly eye-catching practice in both the academic and the business communities. The importance of data analytics has also prompted growing literature to focus on the design of data analytics. However, the boundary conditions for data analytics in creating value...

The prosperity of online shopping has led e-commerce vendors to provide increasingly rich information, particularly for experience products, to enhance consumers' shopping experience and satisfaction. However, there is little awareness that consumers may not be able to process all the...

This study investigates two critical research questions: (1) how is consumers’ electronic word-of-mouth (e-WOM) behavior influenced by firms’ strategic actions, and (2) how does consumers’ e-WOM behavior mediate the relationship between strategic actions and firm online performance? We...