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Co-creation of value by open innovation : unlocking new sources of competitive advantage
Garcia Martinez, Marian - In: Agribusiness : an internat. journal 30 (2014) 2, pp. 132-147
Persistent link: https://www.econbiz.de/10010409034
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The wisdom of crowds : the potential of online communities as a tool for data analysis
Garcia Martinez, Marian; Walton, Bryn - In: Technovation : the international journal of … 34 (2014) 4, pp. 203-214
Persistent link: https://www.econbiz.de/10010399493
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Social media : a tool for open innovation
Mount, Matthew; Garcia Martinez, Marian - In: California management review 56 (2013/14) 4, pp. 124-143
Persistent link: https://www.econbiz.de/10010410317
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Open innovation strategies in the food and drink industry : determinants and impact on innovation performance
Garcia Martinez, Marian; Lazzarotti, Valentina; … - In: International journal of technology management : IJTM 66 (2014) 2/3, pp. 212-242
Persistent link: https://www.econbiz.de/10010462804