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How self-construal guides preference for partitioned versus combined pricing
Das, Gopal; Roy, Rajat - In: Journal of business research : JBR 101 (2019), pp. 152-160
Persistent link: https://www.econbiz.de/10012103227
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When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal; Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 116 (2020), pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
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The price is Heavy : how the haptic sensation of weight influences preference for partitioned versus combined pricing
Roy, Rajat; Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; … - In: Journal of business research : JBR 182 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015130272