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Breaking through fast-forwarding : brand information and visual attention
Brasel, S. Adam; Gips, James - In: Journal of marketing 72 (2008) 6, pp. 31-48
Persistent link: https://www.econbiz.de/10003782411
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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Color saturation increases perceived product size
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
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Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.; Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10012290960