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An enviromental social marketing intervention among employees : assessing attitude and behaviour change
Gregory-Smith, Diana; Manika, Danae; Graham, Sonja - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 336-377
Persistent link: https://www.econbiz.de/10010512564
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Why consumer animosity reduces product quality perceptions : the role of extreme emotions in international crises
Antonetti, Paolo; Manika, Danae; Katsikeas, Constantine S. - In: International business review : the official journal of … 28 (2019) 4, pp. 739-753
Persistent link: https://www.econbiz.de/10012101902
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Does humour influence perceptions of the ethicality of female-disparaging advertising?
Grougiou, Vassiliki; Balabanis, George; Manika, Danae - In: Journal of business ethics : JBE 164 (2020) 1, pp. 1-16
This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour...
Persistent link: https://www.econbiz.de/10012227876
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Check (it) yourself before you wreck yourself : the benefits of online health information exposure on risk perception and intentions to protect oneself
Manika, Danae; Dickert, Stephan; Golden, Linda L. - In: Technological forecasting & social change : an … 173 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013203761