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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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Bidirectional contrast effects between taste perception and simulation : a simulation-induced adaptation mechanism
Si, Kao; Jiang, Yuwei - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10011771823
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Making sense? : the sensory-specific nature of virtual influencer effectiveness
Zhou, Xinyue; Yan, Xiao; Jiang, Yuwei - In: Journal of marketing 88 (2024) 4, pp. 84-106
Persistent link: https://www.econbiz.de/10014582933
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Hiding in the crowd : secrecy compels consumer conformity
He, Dongjin; Jiang, Yuwei; Gorn, Gerald J. - In: Journal of consumer research : JCR ; an … 48 (2022) 6, pp. 1032-1049
Persistent link: https://www.econbiz.de/10013187938
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Loose = fun? : how interstitial space in brand logos affects product perception
Esther Liu, Qianqian; He, Dongjin; Jiang, Yuwei - In: Journal of business research : JBR 192 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015422090