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Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412

Persistent link: https://www.econbiz.de/10010429354

Improving the attention-capturing ability of special displays with the combination effect and the design effect

Nordfält, Jens - In: Journal of retailing and consumer services 18 (2011) 3, pp. 169-173

Persistent link: https://www.econbiz.de/10009158893

Service experience lies in the eye of the beholder : contextualizing extant literature toward integrating eye-tracking in service research

Wetzels, Ruud; Wetzels, Martin; Lemmink, Jos; Grewal, Dhruv - In: The journal of services marketing 38 (2024) 9, pp. 1117-1131

Persistent link: https://www.econbiz.de/10015207214

Are men seduced by red? : the effect of red versus black prices on price perceptions

Puccinelli, Nancy M.; Chandrashekaran, Rajesh; Grewal, Dhruv - In: Journal of retailing 89 (2013) 2, pp. 115-125

Persistent link: https://www.econbiz.de/10009757412

The contingent effects of semantic price cues

Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205

Persistent link: https://www.econbiz.de/10010402323

Store atmospherics : a multisensory perspective

Spence, Charles; Puccinelli, Nancy M.; Grewal, Dhruv; … - In: Psychology & marketing 31 (2014) 7, pp. 472-488

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The effect of compensation on repurchase intentions in service recovery

Grewal, Dhruv; Roggeveen, Anne L.; Tsiros, Michael - In: Journal of retailing 84 (2008) 4, pp. 424-434

Persistent link: https://www.econbiz.de/10003794937

The Effect of Compensation on Repurchase Intentions in Service Recovery

Grewal, Dhruv - 2016

To explore when the presence of compensation enhances repurchase intentions after a service failure, the authors use an experimental procedure and evaluate the impact of compensation in different stability and locus of responsibility conditions. Findings from three studies using scenarios from...

Persistent link: https://www.econbiz.de/10012994823

The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies

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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity

Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462

Persistent link: https://www.econbiz.de/10011919444