Chattopadhyay, Amitava; Dahl, Darren W.; Gorn, Gerald J.; … - 2006
three factors that are likely to have an important influence on the creativity of new product ideas: intrinsic motivation …The value and importance of creativity has been well established in the business world. The effective fostering of … creativity, however, remains a somewhat elusive goal for most organizations. Using the context of product design, we examine …
