Similar Search Results

The bittersweet experience of being envied in a consumption context

Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262

Persistent link: https://www.econbiz.de/10011608996

Social influence and the self

Bagozzi, Richard P. - In: The Routledge companion to identity and consumption, (pp. 255-264). 2013

Persistent link: https://www.econbiz.de/10009700280

Exploring emotional competence : its effects on coping, social capital, and performance of salespeople

Verbeke, Willem J. M. I. (contributor); … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001921554

Theory of mind and empathic explanations of Machiavellianism : a neuroscience perspective

Bagozzi, Richard P.; Verbeke, Willem J. M. I.; … - In: Journal of management : JOM 39 (2013) 7, pp. 1760-1798

Persistent link: https://www.econbiz.de/10010199969

Brand community membership and the construction of meaning

Morandin, Gabriele; Bagozzi, Richard P.; Bergami, Massimo - In: Scandinavian journal of management 29 (2013) 2, pp. 173-183

Persistent link: https://www.econbiz.de/10009758005

Love, desire, and identity : a conditional integration theory of the love of things

Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009

Persistent link: https://www.econbiz.de/10003915638

The role of moral emotions and consumer values and traits in the decision to support nonprofits

Xie, Chunyan; Bagozzi, Richard P. - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 290-311

Persistent link: https://www.econbiz.de/10010481866

The impact of reputation and identity congruence on employer brand attractiveness

Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146

Persistent link: https://www.econbiz.de/10011326059

Neuroscience in marketing research

Bagozzi, Richard P. - In: Marketing : journal of research and management 6 (2010) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10003976397

"Give me happiness" or "Take away my pain" : explaining consumer responses to prescription drug advertising

Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J. - In: Cogent business & management 2 (2015), pp. 1-27

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept. Specifically, we examine the interaction between self-regulatory (prevention versus promotion) focus and...

Persistent link: https://www.econbiz.de/10012036751