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~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
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2
Identity crisis : a theoretical analysis of "team identification" research
Lock, Daniel
;
Heere, Bob
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10011773350
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3
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
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4
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
5
Team identification in Esports : the benefits of localizing an Esports team
Hwang, Yongjin
;
Fisackerly, Wil
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10014635123
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