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New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
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Identity crisis : a theoretical analysis of "team identification" research
Lock, Daniel; Heere, Bob - In: European Sport management quarterly : ESMQ 17 (2017) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10011773350
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Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
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What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry; Collins, Dorothy R.; Heere, Bob - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
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Team identification in Esports : the benefits of localizing an Esports team
Hwang, Yongjin; Fisackerly, Wil; Heere, Bob - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10014635123