What's in a name? : a case study of NBA baskeball in Charlotte
Henry Wear, Dorothy Rodgers Collins, and Bob Heere
| Year of publication: |
2018
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|---|---|
| Authors: | Wear, Henry ; Collins, Dorothy R. ; Heere, Bob |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 2, p. 124-134
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| Subject: | branding | sport marketing | team identity | brand management | Markenführung | Brand management | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Profisport | Professional sports | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173523