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The impact of psychological distance and construal level on consumers' responses to taboos in advertising
Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 161-181
Persistent link: https://www.econbiz.de/10011876105
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Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of business research : JBR 142 (2022), pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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Figuratively Bleeding or Just Bleeding? Exploring Consumers’ Personal Values and Emotions within Simple and Rhetorically Constructed Violent Ad Contexts!
Theodorakis, Ioannis; Koritos, Christos - 2022
Advertising is ubiquitous in the modern world. Indeed, individuals get bombarded with myriads of ad messages on a daily basis. In order to overcome the cluttered environment, ad practitioners often employ techniques grounded on controversial topics such as violence (e.g., Manceau and...
Persistent link: https://www.econbiz.de/10014236252