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Interacting with chatbots : message type and consumers' control
Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho; Choi, Boreum - In: Journal of business research : JBR 153 (2022), pp. 309-318
Persistent link: https://www.econbiz.de/10013534034
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Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
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When are personalized promotions effective? : the role of consumer control
Kim, Hye Young; Song, Ji Hee; Lee, Jong-Ho - In: International journal of advertising : the review of … 38 (2019) 4, pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
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Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth; Jha, Subhash; Biswas, Abhijit - In: Journal of retailing 98 (2022) 4, pp. 724-740
Persistent link: https://www.econbiz.de/10013535724