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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future

Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014

Persistent link: https://www.econbiz.de/10010353471

Modelling the effects of promotion expenditures on sales of pharmaceuticals

Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399

Persistent link: https://www.econbiz.de/10010345405

Drivers of peak sales for pharmaceutical brands

Fischer, Marc; Leeflang, Peter; Verhoef, Peter C. - In: Quantitative marketing and economics : QME 8 (2010) 4, pp. 429-460

Persistent link: https://www.econbiz.de/10008826272

Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment

Ruiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter - In: Technological forecasting & social change : an … 88 (2014), pp. 49-63

Persistent link: https://www.econbiz.de/10010482346

Generalizations on the effectiveness of pharmaceutical promotional expenditures

Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246

Persistent link: https://www.econbiz.de/10003793491

Improving pharmacy store performance : the merits of over-the-counter drugs

Wieringa, Jaap E.; Reber, Katrin Christiane; Leeflang, Peter - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1276-1299

Persistent link: https://www.econbiz.de/10011338672

Modeling the effects of pharmaceutical marketing

Leeflang, Peter; Wieringa, Jaap E. - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10003976728

Improving pharmacy store performance: the merits of over-the-counter drugs

Wieringa, Jaap Edo; Reber, Katrin Christiane; Leeflang, … - In: European Journal of Marketing 49 (2015) 7/8, pp. 1276-1299

Purpose – This study aims to increase understanding of the factors that affect retail pharmacy performance. This paper investigates how various product-, store-, customer- and competitor characteristics affect over-the-counter (OTC) drug sales and thus store performance....

Persistent link: https://www.econbiz.de/10014723945