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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
135
Konsumentenverhalten
128
Customer satisfaction
46
Service quality
45
Dienstleistungsqualität
44
Beziehungsmarketing
43
Relationship marketing
43
Kundenzufriedenheit
41
Corporate social responsibility
29
Corporate Social Responsibility
25
Beschwerdemanagement
24
Complaint management
24
Gastronomie
23
Hotel industry
23
Hotellerie
23
Restaurant industry
23
Experiment
21
USA
20
United States
20
Emotion
19
Hospitality industry
19
Gastgewerbe
18
Advertising effects
13
Pricing strategy
13
Werbewirkung
13
Dienstleistungssektor
12
Service industry
12
CSR
10
Customer service
10
Gender
10
Kundenservice
10
Viral marketing
9
Virales Marketing
9
Geschlecht
8
Loyalty program
8
Advertising
7
Brand image
7
Eating habit
7
Ernährungsverhalten
7
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1
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English
13
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Mattila, Anna S.
13
Choi, Choongbeom
6
Choi, Sunmee
2
Choi, Sungwoo
1
Cranage, David
1
Gao, Yixing
1
Jeong, Miyoung
1
Joe, Sung Jun
1
Kang, Seongho
1
Noone, Breffni M.
1
Park, Heungsoo
1
Qiu, Landie
1
Shoemaker, Stowe
1
Upneja, Arun
1
Yang, Bi
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Cornell hospitality quarterly : CQ
2
International journal of hospitality management
2
Journal of revenue and pricing management
2
Handbook of pricing research in marketing
1
International journal of revenue management : IJRM
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing theory and practice
1
Journal of service management
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
13
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1
The effects of promotion framing on consumers' price perceptions : the moderating role of a personal sense of power
Choi, Choongbeom
;
Mattila, Anna S.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010260073
Saved in:
2
Pricing in services
Shoemaker, Stowe
;
Mattila, Anna S.
- In:
Handbook of pricing research in marketing
,
(pp. 535-556)
.
2009
Persistent link: https://www.econbiz.de/10003819777
Saved in:
3
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Saved in:
4
Hotel revenue management and the Internet : the effect of price presentation strategies on customers' willingness to book
Noone, Breffni M.
;
Mattila, Anna S.
- In:
International journal of hospitality management
28
(
2009
)
2
,
pp. 272-279
Persistent link: https://www.econbiz.de/10003827290
Saved in:
5
The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent : the moderating role of price frame
Choi, Sunmee
;
Mattila, Anna S.
;
Park, Heungsoo
;
Kang, …
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10003851947
Saved in:
6
How anchoring and self-confidence level influence perceived saving on tensile price claim framing
Qiu, Landie
;
Cranage, David
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
15
(
2016
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011477267
Saved in:
7
Revenue management in the context of movie theaters : is it fair?
Choi, Choongbeom
;
Jeong, Miyoung
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
14
(
2015
)
2
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011309183
Saved in:
8
The effect of assortment pricing on choice and satisfaction : the moderating role of consumer characteristics
Choi, Choongbeom
;
Mattila, Anna S.
;
Upneja, Arun
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10011925100
Saved in:
9
Reference price and its asymmetric effects on price evaluations : the moderating role of gender
Choi, Choongbeom
;
Joe, Sung Jun
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
2
,
pp. 189-194
Persistent link: https://www.econbiz.de/10011865508
Saved in:
10
An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research
Mattila, Anna S.
;
Gao, Yixing
- In:
International journal of revenue management : IJRM
9
(
2016
)
2/3
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011610465
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